In 2025, solo travel is shifting in a beautiful new direction. The buzzword this year? “Soft travel.” It’s a movement that’s all about slowing down, prioritising your wellbeing, and seeking out experiences that nourish both body and mind. For solo travellers, this trend is a breath of fresh air—an invitation to step off the treadmill of must-sees and instead create a journey that feels personal, restorative, and deeply fulfilling.
What is “Soft Travel”?
Unlike the whirlwind itineraries of the past, soft travel is about immersing yourself in the present moment. It means choosing destinations that invite reflection—think Portugal’s rugged coastlines, Japan’s peaceful countryside, or the rolling vineyards of Italy. It’s about long, unhurried walks, afternoons spent in local cafés, and giving yourself permission to simply “be” in a place.
This style of travel is gaining traction among solo adventurers of all ages, especially those who want to return home feeling refreshed, not frazzled. According to Airbnb’s 2025 Spring Trends, more solo wanderers are seeking out slow, meaningful escapes that go beyond the surface and foster genuine connection—with locals, with nature, and with themselves. (See the full Airbnb trend report)
Why Does It Matter for Solo Travellers?
Soft travel is made for solos. It’s about creating space for self-reflection, self-care, and authentic discovery. When you travel at your own pace, you’re not just ticking off sights—you’re building confidence, nurturing your mental health, and making memories that genuinely matter.
For first-time solo travellers, soft travel can ease anxieties. You’re not under pressure to “do it all.” Instead, you can focus on what feels right for you—maybe it’s a morning yoga class in Lisbon, a pottery workshop in rural France, or simply journaling by the sea.
How to Start Your Own Soft Solo Adventure
- Choose destinations known for calm, welcoming vibes (Portugal, Japan, or the Scottish Highlands are great options).
- Build downtime into your itinerary—don’t over-schedule.
- Seek out local experiences: food tours, art classes, or nature walks.
- Prioritise wellbeing: book accommodation with spa facilities, or try a digital detox.
- Reflect and connect: keep a travel journal, or join a local community group for a shared experience.
Ready to embrace the soft travel movement? Your next solo adventure could be the most restorative journey yet.
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